Economic empowerment for women

Designing a visual identity for the Work and Opportunities for Women programme.

We were tasked with creating a visual identity for Work and Opportunities for Women, an FCDO-funded programme that was a catalyst for transformation, advancing gender equality, economic empowerment, clean energy adoption, and climate resilience across several global supply chains. We explored several design avenues. Rather than opting for icon-based concepts or traditionally feminine aesthetics, the team settled on a clear typographic logotype in a green palette, emphasising growth, progress, and female empowerment.

Building on this new identity, we developed a comprehensive suite of collateral including project profiles, print materials, digital templates, infographics and display banners. Clean visual assets and structured typography brought a strong narrative focus to the programme’s mission, creating an accessible design language that balanced the technical scope with clear, impactful storytelling.