Family law & divorce coaching

A refresh of an existing visual identity for divorce coach Julia Moreno to better fit with her personal and warm approach to her work.

Having worked with Julia in one of her previous roles, she approached us to look at a refresh of the visual identity for her brand to coincide with the scaling up of the business and the launch of a new product. She wanted the identity to fit more closely with her values and and to reflect the personal and warm approach she offers her clients.

After conducting a brand audit and exploring the thorough brief, we landed on a slightly tweaked logo and a new, expanded colour palette. We also streamlined the use of typefaces and limited this to two, a friendly serif as well as a clean and professional sans serif, to make sure all pieces of communications are coherent. This together with a distinct style for the images we used achieved a balanced and visually warm, friendly yet professional look that fits with the work Julia is doing.

We then moved on to design a set of client work material, social media post styles, presentation templates as well as advised on the look of the website.

“Caroline understood exactly my business and what I offer, reduced my overthinking, and grasped my needs to offer me precisely what I wanted – a brand that perfectly represents me and my business. She made the process easy and enjoyable, and the result is a brand that I’m truly proud of. Thanks to her magic, I’m now confident that my brand will stand out and attract the right audience. I highly recommend Caroline’s services to anyone looking to refresh their branding!”

// Julia Moreno, Founder, Julia Moreno, Family Law & Divorce Coach