Identity // Print
Designing an identity for start up business, Massage Business Hub, a business mentoring service for massage therapists.
The identity is created around the concept of balance. The three parts that the Massage Business Hub is built upon; Practice-building skills, Marketing & business skills and Clinical skills, work together to create a successful massage business. During the briefing stage the business model was described to us as a ‘three legged stool’ that could not be balanced without all three parts. This is the concept we developed into a strong, visual logotype.
We also designed a colour palette, advice on font usage and a set of guidelines around the visual identity, as well as digital templates and printed stationery.
“We’re delighted with the identity that Holmqvist Design created for us. Caroline understood the brief perfectly and came up with an identity that’s not only professional and versatile but elegant too. Most importantly, it helps communicate our message very clearly, and we’ve had lots of extremely positive comments on it already. Nothing was too much trouble, and Caroline went the extra mile to get everything spot on.”