Economic empowerment for women

Designing a visual identity for the FCDO funded programme Work and Opportunities for Women, a five year programme which aims to enhance the economic empowerment of 300,000 women working in global value chains.

Having explored a few different directions with more icon based identities, the team settled on a clear typographic logotype in a green colour way. We agreed we needed to stay away from anything that looked too traditionally feminine and focus on the growth and empowerment of women.

Following on from the logotype, we also designed digital templates and printed material.