VISUAL IDENTITY

BEAM EXCHANGE

Identity // Print // Digital

Knowledge exchange platform

Creating a visual identity for the BEAM Exchange programme including:

logotype
colour palette
additional visual elements
font usage and image style advice
electronic templates
brand guidelines

BEAM Exchange is the platform for knowledge exchange on the development of market systems to reduce poverty. It is funded by The Department for International Development (DFID) and the Swiss Agency for Development and Cooperation (SDC) and run by PricewaterhouseCoopers (PwC).

We designed a logotype based around the notion of a central point of knowledge exchange, symbolised by a dynamic X shape created from four arrows pointing to the centre. Carrying on from the simple, yet striking logotype, we created a sharp, clean look for the brand which works well for print as well as digital.