WORD LOVE CAMPAIGN
Print // Digital
Picking up on the passion that Kate, Paul and Karen at Rocksalt have for words, we designed a striking visual style consisting of bold block colours and nice big typography for a series of wonderful words and the hashtag, #wordlove.
We devised a mini-sized concertina leaflet with each copywriter’s favourite word and explanation why. This acted as a business card for the campaign, a chance to collect contact details, and a place for readers to nominate their own favourite word. We also designed adverts and a newsletter template for the campaign.
“The branding and marketing materials designed for our Word Love campaign really cut through and are a true reflection of our business. Holmqvist Design is such a good fit with us that it feels like they’re a part of our team, not an external agency. I like the way they combine great ideas with sound corporate insight and attention to detail.”